We Believe Everyone Is an Athlete

Jupiter Gear began with our founder, Pez Elias, who had an interest in promoting awareness around health and fitness. Armed with a master’s degree in public health from Yale, he explored how he could start a business within the fitness industry while pursuing ways to make an impact for positive change.

Like many other people, Pez married, started a family, and woke up in his mid-thirties with a “Dad Bod.” He realized it was time to get serious about his own wellbeing. That’s when he decided to join a boot camp gym, where he gradually sweated away forty pounds in a year. His next challenge was to run a marathon. Receiving guidance from his daughter’s Kindergarten teacher who also happened to be a runner, Pez enlisted with LA Road Runners, the largest race training group in Los Angeles. With the help of his running community, Pez trained and finished the Los Angeles Marathon—his first of many—in 2015.

It changed his life. Not only did it help his overall health, the experience progressively set up new sustainable habits that improved his mindset and drove a belief that if he can discover the athlete within himself, others can too.


That’s when Jupiter Gear emerged.

Today, Jupiter Gear adheres to the concept that everyone is an athlete, and it influences everything that we do. Our vision is to break the barriers that limit you, encourage you to have a positive self-image, and empower you to believe that you already are an athlete. We do this by supplying you with the fitness gear you need to become an athlete – your way – whether it’s a fanny pack for walking around the block, a mat for your yoga session, or a jump rope for your next workout.

By offering extraordinary fitness products with unwavering standards and an athlete’s eye, we are driven to make you feel inspired every single day. We are striving to do our part in changing your beliefs about yourself. Our calendars are marked by yoga practices and Spartan races. The rest of the time we’re encouraging someone to do squats for five minutes a day or take the stairs at work. We create equipment we love to use ourselves, and we design clothing we wear almost every day.

Whether you are just starting out or you have been working out for some time, we believe in you. Much more than a store selling workout gear, we see ourselves as an ally along your fitness journey. We’re here to prepare you for your immediate health goals as well as the bigger ones down the road. Thoughtfully developed to deliver on every level, we’re bridging public health awareness with fitness by creating products that accelerate your progression.

This means small, gradual actions. Consistency. Patience. Most of all, positive thinking. Our hope is that our fitness gear has a place in all your weekend warrior adventures as well as your quiet moments of self-reflection. So, think bigger and achieve more. Get motivated to become your best self; don’t accept excuses, only results. We’ll gear you up along the way!

We’ll gear you up along the way!

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